NAGRA AND SIGMA SYSTEMS PARTNER ON ADVANCED ADVERTISING

• NAGRA acquires Sigma Systems’ Subscriber Information Service (SIS) business. Sigma Systems to maintain SIS product development and offer value-added deployment services
• Move solidifies NAGRA’s ability to provide turnkey advanced advertising solutions and reinforces NAGRA’s commitment to advanced advertising and SCTE-130 compliant solutions
• Partnership further strengthens NAGRA’s role in the development of advanced advertising solutions at both the service provider and set-top box levels.

Cheseaux, Switzerland, and Toronto, Canada – October 3, 2011 – NAGRA, a Kudelski Group (SIX:KUD.S) company, the world’s leading independent provider of content protection and multiscreen television solutions, and Sigma Systems, an industry leader in Advanced IP Service Fulfillment solutions, announced today that they have entered into an agreement by which NAGRA has acquired Sigma Systems’ Subscriber Information Service platform (SIS) business. As part of the business partnership, Sigma Systems will continue its product development and deployment support associated with the launch of the SIS business for NAGRA.

“NAGRA is committed to enabling advanced advertising capabilities, addressability in particular, for service providers worldwide,” said Paul Woidke, SVP and GM, Advanced Advertising for NAGRA. “Sigma Systems is the preeminent developer of an SCTE-130 compliant SIS platform. By entering into this partnership agreement and integrating SIS into our advanced advertising offering, we are ensuring that audience qualification is an integral part of our solution – and that it can be leveraged to deliver the right message to the right audience. Combined with our existing advanced advertising components, the SIS acquisition sets a new benchmark in turnkey advertising solutions that can be available to our customers not only in the United States, but worldwide.”

“Sigma has worked closely with service providers and leading standards bodies like SCTE and CableLabs® to deliver a market-ready SIS solution. We believe the integration of the SIS platform to the NAGRA product suite delivers the solution that service providers need to advance television advertising and addressability and bring the industry to the next level,” said Pankaj Gogia, VP, Strategy of Sigma Systems. “Sigma’s expertise with subscriber information management will enable NAGRA to advance the SIS product while continuing to assist in operator deployments.”

The SIS is an essential component to NAGRA’s advanced advertising strategy, giving service providers the ability to aggregate disparate sources of customer information—such as location, subscriber demographics, services and usage trends—into a single view for audience qualification. This in turn allows service providers to match relevant advertising with the appropriate audience. Combined with NAGRA’s existing advertising solutions and capabilities, including campaign management, ad decision and ad management services, and interactive advertising systems, SIS allows service providers to deliver the right advertisement to the right audience, increasing viewer engagement and interactivity. What’s more, the SIS was designed for multiplatform and multi-device use, in both linear and non-linear (VOD) environments, giving it an edge in today’s multiscreen environment.

The SIS is based on the SCTE-130 standard and has been extensively tested in the CableLabs® Advanced Advertising Interop Program, providing a proven framework for the deployment of advanced advertising services.

NAGRA’s advanced advertising solutions are based on OpenTV products which it acquired in 2009.

About NAGRA
NAGRA, a Kudelski Group company (SIX:KUD.S), provides security and multiscreen user experience solutions for the monetization of digital media. The company offers content providers and DTV operators worldwide with secure, open, integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Its services and content protection technologies are used by 120 pay TV operators, securing content delivered to over 149 million active smart cards and devices. Its advanced user experience solutions are integrated in over 160 million devices, enabling video-on-demand, personal video recording, advanced advertising and enhanced television applications. Please visit www.nagra.com/dtv for more information and follow us on Twitter at @nagrakudelski.

About Sigma Systems
Sigma Systems is the proven global leader in delivering advanced IP service fulfillment solutions. Sigma Systems’ powerful solutions enable the world’s Next-Generation Operators (NGOs) to deliver a rich consumer experience through communications and entertainment services—over any access technology to any device. The company’s award-winning solutions include order management, provisioning and activation, and active mediation of residential and business VoIP, broadband, video, and triple-play and quad-play services. NGOs around the globe — including Bell Aliant, Cox, Rogers, TELUS, YouSee, NETServicos, Technology Networks, iTSCOM and ZON Multimedia — trust Sigma Systems for service transformation and innovative solutions with market-leading expertise for the delivery of today’s—and tomorrow’s—new services. For more information about Sigma Systems, visit http://www.sigma-systems.com and follow the company on Twitter at http://twitter.com/sigmasystems.

Contacts
Ivan Schnider
NAGRA
Marketing Communications
+41 21 732 09 40
[email protected]

Christine Oury
NAGRA
Marketing Communications
+1 415 962 5433
[email protected]

Carolyn Anderson
Sigma Systems
+1 416 943 9696 x2114
[email protected]

Jeannette Bitz
Engage PR for Sigma Systems
+1 510 599 5499
[email protected]